Our Story

Welcome to Cluain Consulting

Where clear thinking meets commercial action.

I’m Liam Foy, founder of Cluain Consulting. After more than two decades leading sales and marketing across EMEA in the industrial and manufacturing sectors, I launched Cluain to help businesses like yours grow with clarity and purpose.

Cluain (pronounced cloo-in) is the Irish word for meadow — a place where growth is nurtured, and space is created for fresh thinking. That’s the spirit I bring to every client relationship.

Why I Started Cluain Consulting

Throughout my career, I’ve worked with technical sales teams, OEMs, distributors, and commercial leaders trying to solve the same core challenge:
“Why isn’t our sales strategy delivering the results we expected?”

In most cases, the problem wasn’t with the product or the team — it was the gap between strategy and execution. Sales was out of sync with operations, finance, or leadership. There was energy — but no alignment.

Cluain Consulting exists to close that gap.

Who I Work With

I work best with SMEs and mid-sized businesses that want to grow but feel stuck between the plan and performance.

Most of my clients are:

  • Founders, Managing Directors, or Heads of Sales.

  • Working in technical, industrial, or B2B sectors.

  • Looking for clarity, structure, and senior-level sales input without the full-time cost.

Whether you need a sounding board, a fresh pair of experienced eyes, or someone to get into the trenches and help you lead — I’m here to support.

What I Bring to the Table

  • 20+ years leading sales & marketing across global manufacturing organisations.

  • Deep experience across automotive, industrial, electronics, and engineering supply chains.

  • A proven track record building and aligning distributor networks and direct sales teams.

  • Executive education at both UCD Michael Smurfit Graduate Business School and the Irish Management Institute.

  • A reputation for getting things done, speaking plainly, and treating clients with respect.

  • A strong ethical foundation built on trust, transparency, and follow-through.

How I Help

  • Fractional Sales Leadership – step-in leadership support to align your commercial function.

  • Sales & Strategy Execution Consulting – hands-on help designing and implementing growth strategies.

  • 1:1 Advisory – personalised, plain-speaking advice for owners and commercial leaders.

Let’s Talk

If you’re ready to reconnect your sales strategy with your business goals — and turn growth from an idea into action — I’d love to hear from you.